As part of our 50th Anniversary celebrations in 2024, GCG will be undergoing a rebrand. The following text, written by our chair Dr. Emma Nicholls is extracted from our annual report for 2023, presented at our 50th AGM:
"Not wishing to repeat what you can read in the Roadmap, there is one element which I feel needs some elaboration, which is the rebrand from Geological Curators Group to Geological Collections Group. This new name will mean that we will remain “GCG”. In addition, the journal will remain Geological Curator. The rebrand reflects the acknowledgement that many people that work or volunteer with geological collections require the same skills, utilise the same resources and provide or rely on the same community that those of us who label ourselves solely as curators do. We have garnered opinion from members, non-members, and other SSNs that have curator in the title, and there is much to suggest that rebranding to ‘collections’ is the right thing to do.
The Geological Curators Group exists to support geological collections and those working or volunteering with them. We are not currently reaching a lot of those people and the near-unanimous answer as to why is always the same “I’m not a curator, so I didn’t think I was your audience”. I understand and sympathise with the natural instinct that change is not always for the better, but the Committee and I strongly believe that to fulfil our number one goal – to serve geological collections and those who work or volunteer with them – we need to implement a change that brings more people within our sector together. I hope you will agree that the change from Geological Curators Group to Geological Collections Group is a really positive and exciting move. However, please do get in touch with me if you would like to discuss this further."
On this page we will set out information as we have it. If you have any more questions, whether you are a member of GCG or not, then in the first instance please contact us on
What will the new name of the group be?
The group will be known as the Geological Collections Group
When will the change take effect?
We intend to "launch" the new name and branding at our 50th Anniversary celebrations in Leicester, 17-18th May 2024.
It will also be necessary to amend our constitution, which we hope to do in late 2024
Will the journal now be called "Geological Collector"
No, Geological Curator will retain its current title
Will there be a new logo?
Yes, a logo competition for members to contribute ideas for a new logo ran in early 2024 and drafts are currently with a graphic designer to produce the final version
Will the website address change?
The new website address will be http://www.geocollections.org/
We also intend to retain use of the current geocurator.org domain, and will attempt to ensure that the two domains can be used interchangeably. However, going forward, it will be the geocollections.org address which will appear on all of our documents.